The 12th May was the start of the 2015 season for the Ring of Breadalbane Explorer and I was working hard in my marketing role for Breadalbane Tourism Co-operative to make sure as many people knew about it as possible.
We staged an event at Crieff Hydro Hotel, one of the most popular destinations on the minibus’s Crieff–Lochearnhead–Killin–Aberfeldy circuit of Highland Perthshire and Stirling.
The focus was on the magical walking, cycling and sightseeing adventures that the Explorer opens up by visiting areas not served or linked by other public transport services.
The bus makes linear routes possible, particularly the Rings of Breadalbane walk, trail bike and road cycle routes, which are described in detail online (with maps and photographs).
Last year I researched and defined the walking routes, producing two circuits: the 2-day Tay Ring between Aberfeldy and Kenmore (a great introduction to walking in our area) and the more challenging 6-day Clan Ring (exploring a part of the southern Highlands steeped in emends of clan battles).
Fortunately, it wasn’t hard to persuade several friends to come out for the first run of the Explorer and to use it to head off on walks and bike rides, so that we had some real models for the photo call I had organised at Crieff Hydro.
The hotel was kind enough to provide us with coffee and shortbread, so everyone set off in good spirits. Despite some heavy showers, they reported having thoroughly enjoyable days out. And we obtained plenty of coverage in the press and online, so it was a win-win situation.